Commercials vs. reality: A fascinating photo project about junk food

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The first commercial in human history appeared long ago. Today, whole teams of specialists work diligently in order to make products more attractive, delicious or desirable. For example, at BMW, as many as 36 engineers focus on making sure that their cars’ doors close with a pleasant sound. But here we’re not talking about cars. Instead, we’re going to focus on some of the biggest advertisers of all — fast food. To create a picture of seemingly delicious food, famous food brands work just as hard as car manufacturers.

We decided to conduct an investigation in the spirit of ’expectations vs. reality’, and compared well-known brands’ commercials with the products we actually get from them in their restaurants. Take a look — you might be surprised!

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